CiCi’s Pizza Launches Campaign to Show Families that “Thank Yous Count”
Buffet deals encourage kids and guests to express gratitude
(COPPELL, Texas) Oct. 27, 2010 - Every visit to CiCi’s Pizza, home of the $4.99 endless pizza, pasta, salad and dessert buffet, ends with two words: Thank You. This November, CiCi’s will provide our communities and guests an opportunity to show appreciation this Thanksgiving with “Thank Yous Count.”
Starting Nov. 1 and continuing through the end of the month, each restaurant will stock “Thank Yous Count” trackers. The pocket-sized cards help parents note each time their child offers an unprompted “thank you.” Once the card is full, parents can present the card for a free buffet for kids 10 and under with the purchase of an adult buffet.
Guests can also log on to CiCi’s Pizza Facebook page, www.facebook.com/cicis, write a note of thanks to teachers, firefighters, Military personnel or any Facebook friend who deserves a special thank you – the possibilities for sharing are endless. And as a thanks from CiCi’s, during the month of November thank you recipients will receive a 2 can dine for $9.99 offer (includes two endless adult buffets and drinks).
“At CiCi’s, we believe an environment that fosters kindness and appreciation is as essential to our success as our hot, fresh buffet,” CEO Mike Shumsky said. “That’s why we greet every guest with ‘Hi, Welcome to CiCi’s’ and conclude with ‘thank you,’ and it’s why we created the ‘Thank Yous Count’ campaign.”
Some locations will also have giant thank you cards, posters or banners for guests to sign. CiCi’s employees will then hand deliver the cards along with piping hot CiCi’s pizza, fresh salad and its signature ooey, gooey cinnamon rolls throughout November to community groups they would like to thank.
About CiCi’s Pizza
CiCi’s first restaurant opened in Plano, Texas in 1985. The family-oriented restaurant is known for its popular pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza and fresh ingredients for $5 and change. Today, the expanding franchise company has more than 600 restaurants in 35 states and is actively recruiting franchisees. CiCi’s commitment to value was recently recognized in USA Today, Restaurants & Institutions and Nation’s Restaurant News, which ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years. In 2010, Parents magazine ranked CiCi’s to its top family-friendly list. Entrepreneur magazine ranked CiCi’s Pizza first in the Italian restaurant industry category in 2009 and 2007. CiCi’s was also named to a list of the top 25 performing brands in the Wall Street Journal’s guide for entrepreneurs and a top 200 franchise concepts by Franchise Today.